OUR MISSION

OUTDOOR LIBERATION FOR ALL WOMANKIND

Wondery's mission is to be a sustainable outdoor lifestyle brand dedicated to liberating women in the outdoors through awareness, resources, and the creation of a women’s outdoor community.

Wondery's mission is to be a sustainable outdoor lifestyle brand dedicated to liberating women in the outdoors through awareness, resources, and the creation of a women’s outdoor community.

OUR GOALS


1) Awareness

Hell yeah women conquer mountains! And their stories should be told more often. But women are also out there doing so much more than bagging peaks. Through the Women’s Explorer Alliance, we want to expand traditional adventure narratives and bring into focus a greater diversity of outdoor people, their endeavours, and their impact on the world around them. We think that by telling more diverse stories, we can inspire more women to forge their path to fulfillment in the outdoors in their own way.

We also want more people to know about the persisting need for greater equity in the outdoors. The more people know, the more we can work together to make the outdoors accessible and safe for all people. Only then will all women and all people find true liberation when they go outside.  

 

Click here to read our story.

2) Resources

Money is a big barrier to the outdoors. Gear is expensive. So is traveling and accommodation. Those financial barriers to the outdoors are even greater for communities of color because they still face the economic repercussions of having historically been excluded from economic opportunities.

At the same time, knowledge and outdoor skills are still more often transferred from men to boys.

Wondery plans to develop initiatives that provide educational resources, financial support, and access to equipment, to help women from all backgrounds gain experience and confidence in the outdoors.

 

Click here to explore our resources.

 

Click here to explore our products.

3) Events & Community

 

The greatest resource we have is each other. We’re building a women’s outdoor community online and in the real world. Strong communities are safe places to build relationships and experience belonging. They’re rich in resources, and provide opportunities to advocate for, support, and grow with others. We think that if women can feel included in our community, then they’ll also feel included in the outdoors.

 

 

Click here to explore our events.

 

Click here to explore our ambassador program.

Awareness

Hell yeah women conquer mountains! And their stories should be told more often. But women are also out there doing so much more than bagging peaks. Through the Women’s Explorer Alliance, we want to expand traditional adventure narratives and bring into focus a greater diversity of outdoor people, their endeavors, and their impact on the world around them. We think that by telling more diverse stories, we can inspire more women to forge their path to fulfillment in the outdoors in their own way.

We also want more people to know about the persisting need for greater equity in the outdoors. The more people know, the more we can work together to make the outdoors accessible and safe for all people. Only then will all women and all people find true liberation when they go outside.  

 

Click here to read our story.

Resources

Money is a big barrier to the outdoors. Gear is expensive. So is traveling and accommodation. Those financial barriers to the outdoors are even greater for communities of color because they still face the economic repercussions of having historically been excluded from economic opportunities.

At the same time, knowledge and outdoor skills are still more often transferred from men to boys.

Wondery plans to develop initiatives that provide educational resources, financial support, and access to equipment, to help women from all backgrounds gain experience and confidence in the outdoors.

 

Click here to explore our resources.

 

Click here to explore our products.

Events & Community

The greatest resource we have is each other. We’re building a women’s outdoor community online and in the real world. Strong communities are safe places to build relationships and experience belonging. They’re rich in resources, and provide opportunities to advocate for, support, and grow with others. We think that if women can feel included in our community, then they’ll also feel included in the outdoors.

 

Click here to explore our events.

 

Click here to explore our ambassador program.

Want to get involved?

" There is no limit to what we, as women, can accomplish. "

In ten years, going outside is second nature for people of all genders, cultures, and abilities. As women, we feel safe venturing out on our own, and are seen in similar numbers as men on the trail. In communities where women and girls are expected to stay at home while men recreate, women are experiencing a new wave of outdoor liberation. Our outdoor experiences, stories, and role models have become more diverse, along with the people who are out here with us. More people, from many backgrounds, are fighting to protect the wild places we cherish and the wild lives they support.




This is our vision for the future of the great outdoors. Will you be part of it?

In ten years, going outside is second nature for people of all genders, cultures, and abilities. As women, we feel safe venturing out on our own, and are seen in similar numbers as men on the trail. In communities where women and girls are expected to stay at home while men recreate, women are experiencing a new wave of outdoor liberation. Our outdoor experiences, stories, and role models have become more diverse, along with the people who are out here with us. More people, from many backgrounds, are fighting to protect the wild places we cherish and the wild lives they support.




This is our vision for the future of the great outdoors. Will you be part of it?

OUR VISION

I want to show others that it’s okay to be scared of pushing your boundaries and getting outdoors. There’s a strong community looking to support you in any adventure you decide to embark on. Empowering others helps me also empower myself, as I see so much strength in the women around me.

 

I ultimately see Wondery becoming the go-to outdoor apparel company for women. To lead up to that however, is to build a strong community by empowering our ambassadors and other women to empower each other and encourage one another to be present in the outdoor community.

 

Kimberley Esliza

CEO & Director of Development at Wondery

OUR STORY

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